Business Profile

Serabi Solo Pandan Arum

History

Established in 2017, Serabi Solo Pandan Arum is a culinary business which main product is serabi.

Serabi is Indonesian traditional food, a kind of pancake that is made from rice flour with coconut milk as an emulsifier. Behind the name of "Serabi Solo Pandan Arum" there is a meaning, that our product is unique because of its pandanus scent. Pandanus is one of serabi's main ingerdients. 

We designed the logo very simple, because we want a simple yet classic logo.

Serabi Solo Pandan Arum started to advertise on May 2017. The idea to construct this culinary business is on January 2017. We decided serabi Solo because it is traditional food and rarely to found on the market. Although our business based on traditional food but we're doing innovation for the toppings, so young people could taste traditional food in the way of modern.

Vision, Mission, and Strategy

Our vision is to introducing Indonesian culture to all people through its traditional food.

Our mission is Our mission is innovating traditional food without eliminate its traditional elements.

Because we’re planning for broad target marketing. for the strategy, we're using social media such as Instagram and Facebook to promote our product. Sometimes we hand out brochures at certain events, but social media is more reliable. Find us on Instagram @SSPandanArum and also on Facebook at SerabiSoloPandanArum. But the most important is doing promotion continuously, set inexpensive price, and maintain the product’s quality. We also pack the serabi in attractive packaging so it’s good looking. Our product is also available on Go Food.

SerabiSoloPandanArum

SSPandanArum

Products and Quality

The name of our product is “Serabi Solo Pandan Arum”. There are various kinds of serabi from several regions in Indonesia, one of those is serabi Solo. Serabi Solo originated from Solo, a city in Indonesia. It looks like pancake surrounded by crisp “laces”. We’re naming it “Serabi Solo Pandan Arum” is because pandan (pandanus) is one of the ingredients. Pandanus scent is what reminds people of serabi Solo.

We serve various toppings for the serabi, those are chocolate sprinkles, cheese, strawberry jam, banana, jackfruit, nutella, green tea, oreo, and marshmallow. We also serve the original serabi with pandanus leaf as the topping.

For the quality, we choose high quality and healthy ingredients, so our product is very safe for consumption. The process of making is also hygienic and clean.

Range of Price

For the price, you can get a piece of serabi Solo only IDR 5000, and if you buy in boxes, the price of each box (contains 10 pieces) is IDR 50.0000.

Management and Ownership

Bernadetta Nindya is the owner and the head of the business company. She is the originator of the business idea. She is also a major contributor to this company's capital.

The owner helped by her co-workers, they are Elisabeth  and Aryo. Elisabeth contributes as the vice head of the company and manage the finance. Aryo contributes as the HRD Manager.

For the employee, we recruited three employees.

Location

Our location is in Jl. Panjang No.19, Kebon Jeruk, West Jakarta. The reason we choose this location is because it’s a strategic place so people could possibly stop to buy.

Let's Try! It's delicious, healthy, and 100% Halal!